5 Reels Trends That Are Perfect for Small Local Businesses

By Corey C. Walker

Short-form video content is taking over social media, with platforms like Instagram, TikTok, and Facebook emphasizing reels as a way to reach new audiences. For small local businesses, this shift is a game-changer. Reels allow businesses to create bite-sized, engaging videos that grab attention quickly. Since these videos are often pushed to a larger audience through algorithms, you don’t need a big advertising budget to get noticed. By consistently creating reels that showcase your products, services, or even behind-the-scenes moments, your business can stand out and connect with local customers.

Behind-the-Scenes Storytelling People love to see the human side of a business. Sharing behind-the-scenes footage of your operations can make your business feel more relatable and trustworthy. Whether it’s showing how your products are made, giving a sneak peek into your daily routine, or introducing your team, behind-the-scenes reels help build a stronger connection with your audience. This trend works particularly well for local businesses because it highlights the personal touch that sets you apart from larger corporations.

Customer Testimonials as Reels Testimonials have always been a powerful tool for building credibility, but turning them into reels can amplify their impact. A quick video of a happy customer sharing their experience is far more engaging than a text-based review. You can also get creative by featuring customers using your products or services in real-time. These types of reels not only provide social proof but also encourage others to visit your business. Make sure to tag the customers (with their permission), as this increases the chances of your reel being shared.

Seasonal and Local Events Tapping into seasonal trends and local events can make your reels more relevant and shareable. Highlighting local festivals, holidays, or weather-related themes connects your business to the community. For example, a coffee shop can create reels showcasing cozy drinks during winter, while a boutique can highlight summer fashion trends during a local fair. Aligning your content with what’s happening around your area creates a sense of belonging and boosts engagement with local audiences.

Interactive Reels and Challenges Interactive content, such as challenges and trends, is a great way to drive engagement. Hop on viral trends and tailor them to your business niche. For instance, a local bakery might create a “decorate this cookie” challenge or participate in trending audio with a creative twist. When you make your reels fun and interactive, it not only boosts visibility but also encourages your audience to participate, creating a ripple effect that extends your reach.

Final Thoughts Reels offer endless opportunities for small local businesses to connect with their communities in authentic and engaging ways. By leveraging trends like behind-the-scenes storytelling, customer testimonials, seasonal content, and interactive challenges, you can make your business more visible without breaking the bank. The key is to stay consistent, authentic, and creative, ensuring that every reel reflects the personality of your brand. Dive into these trends and start creating content that drives real connections with your audience. Written by Corey Walker, co-author of five bestselling Dummies books focused on Instagram, and social media marketing agency owner specializing in growing leads and sales for service-based businesses. Contact me today for a free 15-minute consultation!