The Evolving Instagram Algorithm: Understanding the latest changes and how to adapt

By Corey C. Walker

Instagram has transformed into a complex social media platform. As the platform evolves, so does its algorithm. Understanding these changes is crucial for businesses and individuals alike to maintain visibility and engagement.

What's Changed in the Instagram Algorithm?

While Instagram doesn't publicly disclose the exact details of its algorithm, we can observe certain trends and patterns. Here are some key changes that have significantly impacted user experience and content visibility:

1. Prioritizing Reels:

   • Short-form video content has taken center stage.

   • Reels are being heavily promoted, and accounts that consistently post engaging Reels are seeing increased reach.
     

2. Emphasis on Engagement:

   • The algorithm now favors content that sparks interaction.

   • Likes, comments, shares, and saves are all important factors.
     

3. Value of Original Content:

   • Instagram is cracking down on reposted content.

   • Creating unique and original content is more important than ever.
     

4. Account Activity:

   • How often you use Instagram and how you interact with other accounts can influence your visibility.
     

How to Adapt to the Evolving Algorithm

Here are some strategies to help you navigate the ever-changing Instagram landscape:

1. Embrace Reels:

   • Create high-quality Reels that are visually appealing and informative.

   • Use relevant hashtags and trending sounds to increase discoverability.
     

2. Foster Engagement:

   • Encourage comments and questions by asking thought-provoking questions in your captions.

   • Respond to comments promptly and sincerely.

   • Run contests and giveaways to spark excitement.
     

3. Prioritize Original Content:

   • Share your own unique perspective and experiences.

   • Create visually stunning content that stands out.

   • Experiment with different formats, such as Stories, and Guides.
     

4. Stay Active:

   • Post consistently to keep your audience engaged.

   • Interact with other accounts by liking, commenting, and sharing their content.

   • Use Instagram's features like Stories, Reels, and to stay visible.
     

By understanding the latest changes in the Instagram algorithm and implementing these strategies, you can optimize your content to reach a wider audience and achieve your goals on the platform. Written by Corey Walker, co-author of five bestselling Dummies books focused on Instagram, and social media marketing agency owner specializing in growing leads and sales for service-based businesses. Contact me today for a free 15-minute consultation!